Positioning Directions

Three lanes for your brand. Pick the one that feels like you.

Everything below comes from our call on Saturday and a study of the women in your space who are actually making money. When you are done, message me on WhatsApp with the lane that fits best, the bio that fits best, and the creator who feels like the best fit.

The research

30+ women, filtered by who is actually earning

After our call on Saturday, I went through more than 30 women in this space and tracked which angles are genuinely making money, not just who has the biggest following. Followers are easy. Revenue is the truth, so that is what I focused on.

Step 1. We looked at what is working organically first, the bios and content that pull the right people in for free.

Step 2. Next we study what is working in paid ads. This matters because an offer that converts cold traffic will be far easier to sell to a warm audience that already knows you. If a message can win over a stranger, it wins even more easily with your own people.

The bios

The bios I pulled out for you

I went through everything and pulled out the bios I felt were the clearest and strongest, especially in the money lane. Some are real bios from successful creators. Some are options created for you. I sorted them all into three lanes so you can feel which one is home. Every lane touches money to some degree. What changes is what leads.

The three lanes

Lane by lane, the upside and the trade-off

A quick note first: there were other possible lanes, but I cut the narrow ones ahead of time to keep this simple. Directions like Human Design box you into one system and do not leave room for everything you can and want to talk about. These three are the broad, proven directions worth choosing between.

Lane 1

The Money Lane

You help women make more money. Clear and direct.

The important thing to see here: the proven players in this lane are not teaching sales scripts, closing, or funnels. They teach the mindset and inner work that gets a woman to her next level of money, outside of strategy and tactics. That is exactly your strength, and it is why this lane fits.

Positives

The clearest lane of the three. Someone knows what you do in a second. Money is the strongest, most payable desire, and it is the easiest to charge premium prices for.

The trade-off

It puts money right at the front. For some women that feels bold, and it is the one thing to sit with. The note just below handles it.

A note on the imposter feeling

You mentioned you might feel some imposter syndrome going this direction. Two things. First, that feeling usually comes from imagining you would have to teach business tactics: scripts, closing, sales calls. You would not. You teach the mindset side of money, and that is a different thing. If it were hard tactics, we would understand the hesitation and we would never push you to teach something that is not yours.

Second, the mindset side is exactly what you have lived and fought through, and it is what created every big result for your clients. Their breakthroughs were mindset breakthroughs, and the outcome was more money. You already know you are good at this. So the imposter feeling is not a reason to avoid the lane. It is just something we coach you through on the side.

Bios in this lane

Kate NorthrupReal creator
Money Mentor Rooted in Neuroscience & the Body
Bestselling Author · Podcast Host
Free Big Money Decision Matrix: DM me MATRIX
Tori DunlapReal creator
building women to 1M net-worth + self-worth
NYT bestseller/podcast: Financial Feminist
FREE money plan
Amber LilyestromReal creator
rewire your business for the life you want
7-fig biz mentor. mama. poet.
money codes + your right-sized era
Option A2Lara option
Money & Mindset Mentor for Women, Rooted in Feminine Energy
Helping you attract wealth instead of forcing it
Free training: DM me WORTHY
Lane 2

The Mindset & Manifestation Lane

You help women clear what is blocking them, so the money and the life follow. Same inner work, a slightly wider promise.

Positives

A really cool angle with rich content. It touches money without leading on it, which fits your broader vision, and it is deeply on brand for you.

The trade-off

The bio is a little less instant. It can take a few extra seconds to understand exactly how these people help. Still clear, just not as sharp as the money lane. If it fits you and you love it, that trade is worth it.

Bios in this lane

Noor HibbertReal creator
Helping you remove the BS from your mind, so you can manifest your best life
Mindset Coach | Sunday Times Author | Podcast Host
Option A1Lara option
Feminine Success Mentor, Rooted in Worthiness, Not Hustle
Creator of The Completion Method · seen on stages by 500K+
Free masterclass: DM me RECEIVE
Option A3Lara option
Helping Ambitious Women Get What They Want, the Feminine Way
Wealth, worthiness, and a life you love
Free masterclass: DM me MORE
Natanya BravoCreator · poor bio
Natanya Bravo | Speaker | Coach | Retreats
Identity Driven Transformation For Your Biz & Life
Blending strategy (what to do) w/ identity (who you get to become)
Lane 3

The Identity Lane

You help women become the confident, magnetic, go-to version of themselves. Presence and self-image lead.

Positives

Very feminine and aspirational. Someone understands what you do quickly, and it is a beautiful fit for your energy and how you show up.

The trade-off

The outcome sits further from money. Confidence, charisma, and the like are harder to measure, and abstract outcomes can be harder to sell at a high ticket. People pay premium prices most easily for a result they can point to.

Bios in this lane

Erika CramerReal creator
Become the go-to woman in your space
Confident • Magnetic • Unforgettable
Keynote Speaker • Bestselling Author
Your personal brand blueprint
Hybrid OptionLara option
Feminine Success Mentor for ambitious women
Attract it. Don't force it.
Creator of The Completion Method · seen on stages by 500K+
Free masterclass: DM me RECEIVE

The benchmarks

Six creators worth studying

These are six strong examples I found, spread across the lanes. I like them for one reason above all: their income is verifiably where you want to be. The reel I picked for each is a money or finance reel on purpose, so you can see how each creator approaches the money side in their own way, because every one of them touches on it. Watch it, then go back to their profile and scroll their content to feel the full angle for yourself.

Kate Northrup

Lane: Money · @katenorthrup

~$200k–$250kper month

Natanya Bravo

Lane: Mindset / Manifestation · @thebravolife

~$50k–$100kper month

Erika Cramer

Lane: Identity · @thequeenofconfidence

~$90k–$100kper month

Amber Lilyestrom

Lane: Money · @amberlilyestrom

~$50k–$100kper month

Noor Hibbert

Lane: Mindset · @noor_hibbert

~$50k–$100kper month

Tori Dunlap

Lane: Money · @herfirst100k

~$350k–$420kper month

Over to you

Three things to send me on WhatsApp

  1. The lane that fits best. Money, Mindset, or Identity.
  2. The bio that fits best. The one you would be proud to have at the top of your page.
  3. The creator who feels like the best fit. The direction you would most want to model.

How to decide well: click each reel, watch it, then open that creator's profile and scroll a few more of their videos to feel the angle. Once you know your picks, message me on WhatsApp.